The Hydrogen Water
Somma developed Hydrogen Water’s brand identity, including logo, packaging, ecommerce website, and key marketing materials for a successful launch.
Category
Beverage
Service
Brand identity, logo design, packaging, ecommerce website and professional digital materials.
year
2024
website
See live
open_in_new
Overview
Hydrogen Water partnered with Somma to launch their innovative product and penetrate the competitive health and wellness market with a compelling and cohesive brand presence. Leveraging Somma’s expertise in branding, design, and market strategy, we conducted thorough market and consumer research to ensure the brand resonated with its target audience. Our comprehensive services covered every facet of their launch, from building a powerful brand identity to creating digital and physical marketing assets. Our deliverables included:
- Market and Consumer Research to understand the target demographic and refine the brand’s positioning.
- to ensure consistency across all visual and messaging elements.Brand Guidelines to ensure consistency across all visual and messaging elements
- Logo Design and Brand Identity, creating a memorable and professional representation of Hydrogen Water.
- A professionally crafted Pitch Deck to support business development and investor presentations.
- A custom Ecommerce Website, offering a seamless user experience and highlighting the product’s unique benefits.
- Innovative Product and Packaging Design, tailored to position Hydrogen Water as a premium, health-conscious beverage.
- Marketing Collateral such as brochures, email signatures, and other materials to maintain brand consistency across communications.
Challenge
Hydrogen Water needed to introduce their innovative product in a way that clearly communicated its benefits and positioned the brand as a leader in the wellness sector. The challenge lay in developing a cohesive and differentiated brand identity, alongside impactful product packaging and a seamless ecommerce platform, all designed to engage consumers and support the brand’s long-term growth.
- Developing a Fresh and Professional Logo: Creating a logo that not only appeals visually but also conveys the professionalism, reliability, and innovative spirit of Poladi Asset.
- Building a Customer-Centric, Optimised Website: Crafting a website that is not only visually appealing and reflective of the brand’s identity but also optimised for performance across all devices, ensuring a seamless user experience that fosters engagement and facilitates lead conversion.
Results
Somma’s tailored approach resulted in a powerful and cohesive brand identity, positioning Hydrogen Water as a standout product in the wellness space. Key achievements included:
- Brand Cohesion: Developed strong visual and messaging guidelines to ensure the brand’s identity was unified across all touch points.
- Ecommerce Website: Delivered a fully optimised website that showcased the product and enhanced the user experience, supporting both brand discovery and customer engagement.
- Product and Packaging Design: Created a sleek, professional design that effectively introduced Hydrogen Water as a premium product, reinforcing its innovative positioning in the market.
- Comprehensive Marketing Assets: Produced polished, high-quality pitch decks, brochures, and digital assets to support both marketing and sales efforts.
Somma’s partnership with Hydrogen Water showcases our expertise in creating innovative, cohesive brand identities that support successful product launches. Through strategic design and development, we delivered a robust foundation for Hydrogen Water to thrive in a competitive market.
